”To stay true with ASCD's brand and voice, we worked with illustrators that aligned with ASCD's voice about equity and inclusiveness.
Thomas LytleASCD Creative Director
ASCD released a rebrand in July 2021. You can read about that creative process here. In order to continue the momentum of the rebrand, we strategized a brand awareness campaign to not only call out our rebrand, but amplify our brand voice.
Key results for Brand and Voice Campaign:
- Continue the visibility and trust of the rebrand on all social channels for 6 months after the launch.
- To amplify our brand voice of what and who ASCD brand stands for.
Illustrated Brand Voice
We set out to find illustrators that can visually tell the story of our 4 key points of our new brand. Those points are:
- Lead with Passion. Amplify your voice to reach many.
- Find Balance. Create harmony in your class, school, and district.
- Put Vision into Action. Be an equity and instructional warrior.
- Chart your Learning Journey. Your pace and path.
Illustrations by Bug Robbins
Illustrations by Ryan Johnson
Illustrations by Jade Schultz
Illustrations by Andrea Daquino
Illustrations by Ty Dale
